The Journey of Shuddham
From a Village Struggle to a National Water Mission Every powerful innovation begins with a real problem.
Shuddham began with water scarcity.
Before 2013 — Where the Story Began
In Dengamal village of Ratlam district, Madhya Pradesh, water was never something people could rely on easily. Growing up in a farming family, Jitendra Choudhary experienced severe water scarcity firsthand. Summers often brought “Day Zero” situations, where even drinking water was hard to find, and used bathwater had to be carefully reused for everyday household tasks.
These challenges did more than define his early years—they planted a powerful question in his mind:
Why should access to clean water be a privilege instead of a fundamental right?
Choosing Purpose Over Convention
Inspired by the ideals of Dr. A. P. J. Abdul Kalam and the thought-provoking message of the film 3 Idiots, Jitendra believed that engineering should address real-world challenges rather than simply secure jobs.
In 2013, he enrolled in Mechanical Engineering at MIT Ujjain with a clear mission—to create practical, impactful machines that could make daily life easier, particularly for rural communities in India.
The Birth of Shuddham
During his student years, Jitendra began exploring gravity-based water purification as a practical solution to water scarcity.
In 2017, this exploration led to the creation of the first functional prototype of Shuddham. The system operated entirely without electricity, relied on chemical-free filtration, and was capable of recycling up to 500 litres of greywater each day—at an incredibly low cost of just 1 paisa per litre.
Rather than limiting the innovation to a laboratory setting, Jitendra took it to the field, testing it where it truly mattered—in real-world conditions and everyday use.
By 2018, four Shuddham units were installed in MIT Ujjain hostels, successfully
recycling wastewater for:
- Gardening
- Flushing
- Secondary water usage
This proved one thing clearly:
Shuddham worked — not in theory, but in reality.
Recognition Without Compromise
Jitendra’s innovation began attracting widespread attention within scientific and research circles.
In 2019, he achieved several key milestones—filing three patents, publishing multiple research papers, and earning the Youngest Scientist Award from the Madhya Pradesh Council of Science & Technology.
While accolades followed, his purpose remained unchanged and firmly rooted in the mission he began with.
Scaling with India’s Leading Institutions
As India’s water challenges became increasingly critical, Shuddham’s vision expanded accordingly.
Between 2020 and 2023, the innovation entered the country’s top research and startup ecosystems, marking a new phase of growth and validation.
2023 — A Defining Breakthrough
The journey reached a major milestone in 2023 through a collaboration with IIT Kanpur’s Imagineering Laboratory. During this phase, Shuddham evolved into an advanced purifier-cum-cooler, incorporating:
Activated carbon derived from coconut shells
Traditional clay (matka)–based cooling
Low-power, solar-assisted components requiring just 10W
Shuddham also received incubation and strategic support from premier institutions, including IIM Calcutta Innovation Park, IIT Ropar (iHub–AWaDH), and IIT Kanpur.
This stage marked Shuddham’s transition from a research-driven concept into a scalable, field-ready solution ready for widespread deployment.
From Innovation to a Trusted Brand
By 2024, the emphasis moved beyond experimentation toward real-world impact. Shuddham evolved into a market-ready water solutions brand tailored to serve diverse needs, including rural households, schools and hostels, as well as offices and institutional spaces.
The products were thoughtfully designed to provide naturally alkaline water while staying affordable within the ₹4,000–₹6,500 range and requiring minimal maintenance—even in areas with limited or unreliable electricity.
During this phase, India Today and The Better India recognized and featured Shuddham as a nationally relevant, low-cost, no-electricity water innovation, reinforcing its growing impact across the country.
Building for a Viksit Bharat 2026 & Beyond.......
As Shuddham moves into 2026, it continues its journey of growth under New Unnat India Techno Solution and Innovations Pvt. Ltd. with a focused and forward-looking vision.
The mission remains steadfast—to deliver clean and safe drinking water to remote and underserved communities, actively contribute to India’s Viksit Bharat initiative, and create solutions that harmonize nature, traditional wisdom, and modern science.
Today, Shuddham stands as a powerful example of how lived experience can evolve into a nationally impactful innovation.
The Essence of Shuddham
Shuddham is more than just a water purifier. It represents:
A farmer’s son addressing a challenge faced by his own village
Science driven by compassion and purpose
Technology deeply rooted in India’s heritage
Innovation designed for real people and everyday lives
Awards & Recognition By
Advanced Water Purification Solutions
Designed for Homes and Institutions
At Shuddham Water Solutions, we offer a carefully designed range of water purification systems that combine modern purification technology with natural clay-based cooling.
Our products are developed to meet Indian water conditions, ensuring safe, balanced, and naturally refreshing drinking water for households, offices, and institutions.
Each solution is tailored based on water TDS levels, usage requirements, and scale of consumption.
FAQ
Frequently ask questions.
SHUDDHAM is an Indian water solutions brand that provides safe, naturally healthy drinking water by combining modern purification technology with traditional clay (matka) cooling.
Unlike regular purifiers, SHUDDHAM focuses on:
Natural clay-based cooling (no harsh refrigeration)
Solutions for both high TDS and low TDS water
Affordable, low-maintenance systems
Science-backed, sustainability-focused innovation
SHUDDHAM Gravity models work completely without electricity.
RO models require minimal electricity only for purification, while cooling remains natural.
Clay cooling uses natural evaporation to cool water, just like a traditional earthen pot.
It is safe, chemical-free, and gentle on the throat and digestion.
SHUDDHAM offers:
RO-based solutions for high TDS / borewell water
Gravity-based solutions for low TDS / municipal water
SHUDDHAM is backed by:
National-level innovation recognition
Incubation support from leading institutions
Multiple awards for science, sustainability, and social impact
SHUDDHAM systems are designed to retain essential minerals, ensuring water remains balanced and healthy.
SHUDDHAM systems are low-maintenance. Periodic filter cleaning or replacement is recommended, depending on usage and water quality.
Yes. Many SHUDDHAM solutions are designed especially for rural and semi-urban regions, where electricity and water quality may be inconsistent.
Yes. Our team and partners provide installation guidance and service support based on location availability.
The right product depends on your water TDS level.
You can contact our team, and we’ll help you select the best solution.
SHUDDHAM products are developed in India, keeping Indian water challenges and user needs at the core.You can contact our team, and we’ll help you select the best solution.
Our team is happy to help you make the right choice for healthy drinking water.
